100 Years of Chanel No 5

Classic comes to mind when thinking about the Chanel brand and its most famous perfume, Chanel #5.

When thinking about a new perfume to compliment her designs, Chanel tried a number of perfume versions, all numbered, but preferred number 5, and kept the number as a name. Chanel believed in the number’s talismanic powers and the perfume was introduced on May 5, 1921.

In the century since its debut, No 5 has become an icon, thanks to its unforgettable sent, relentless promotion, and maybe… the magic powers of the number 5.

You can discover more intriguing information about the talented and controversial couturiere, by exploring our collection of books and movies.